Jack Wolfskin is one of Europe's largest and most recognized outdoor apparel and equipment brands, founded in 1981 in Germany by Ulrich Dausjen. The iconic wolf paw logo — featured on the brand's products since 1983 — has become a continent-wide symbol of proven quality, functionality, and a passion for the outdoors. With over four decades of heritage, a network of more than 500 stores worldwide, and distribution in over 40 countries, Jack Wolfskin holds a market-leading position in Germany, Austria, and Switzerland, and ranks among the top names in the global outdoor industry.
History — from a campfire in Canada to a global brand
The Jack Wolfskin legend was born one night around a campfire in Canada's Yukon. Ulrich Dausjen — a student, outdoor enthusiast, and scout — watching wolves in the distance, came to understand that the ideal protective shell for the human body should work like a wolf's fur: lightweight, durable, and perfectly adapted to the environment. The name drew inspiration from Jack London and his novel "The Call of the Wild" — hence the combination of "Jack" and "Wolfskin". In 1981, Dausjen opened the first outdoor retail store in West Germany, and just two years later the wolf paw appeared on its first product. The decades that followed brought landmark innovations: the Texapore membrane delivering waterproofing and breathability, the ACS backpack system improving airflow, and the first 3-in-1 three-layer jacket with a zip-in system. In 2011, the brand was acquired by Blackstone Group, and in 2019 by Chinese sports giant Anta Sports, opening new avenues for global expansion.
Technologies and materials
Texapore technology forms the backbone of Jack Wolfskin's waterproof lineup. Texapore Ecosphere membranes are made from recycled materials and provide rain and wind protection while effectively venting moisture from the inside. The Texapore Surround series delivers two-directional breathability — ideal for high-output hiking and active pursuits. Jack Wolfskin was among the first brands to eliminate PFC (per- and polyfluoroalkyl substances) previously used in DWR treatments — completing the full PFC phase-out in 2019, well ahead of industry-wide regulations. Microguard insulation is a synthetic alternative to down that retains warmth even in wet conditions and is manufactured from recycled plastics.
Product range and target users
The Jack Wolfskin portfolio covers apparel for every season and activity level: hardshell and softshell jackets, down and synthetic insulated jackets, trekking pants, base layers, fleece and midlayer pieces. Complementing the apparel lineup are backpacks — from daypacks to expedition-grade — mountain and trekking footwear, sleeping bags, and tents. The brand serves trekkers and alpine climbers, trail runners, cyclists, families looking for capable outdoor clothing, and those who appreciate the outdoor aesthetic in everyday urban life.
Jack Wolfskin at Militaria.pl
At Militaria.pl you'll find a carefully curated selection of Jack Wolfskin products — jackets, layering systems, backpacks, and accessories that have been put to the test on trails across Europe. It's the right choice for anyone who demands reliability in the field and refuses to compromise on materials or technology. The wolf paw on the chest is a signal to seasoned outdoorsmen: this gear simply delivers.
